Nursing Board Reviewers or Model Wannabes?

This is going to be short and fast. I hope.

I was on an FX ride to Quiapo last Saturday when, as I was passing by the España-Morayta area, I saw huge billboards of Nursing Review Centers. The ads were not the ordinary enumerations of what types of services the review centers have to offer. They were not mechanical. Not boring. As a matter of fact, they were too amusing and, well, hilarious.

The review centers, well at least those which ads caught my attention, have a thing for hiring models to endorse their services. But, mind you, these characters they call endorsers are not the Lucky Manzanos (St. Augustine) or the Sarah Geronimos (AMA). That would be too common, I guess. To stand out, these review centers hire...wait for it...wait for it...ITS OWN REVIEWERS to model for them. I say "model" not just "endorse" because I do think there is a glaring distinction between the two. When someone "endorses", that someone merely "poses" for the camera. But, when someone "models", that someone "works" the camera. Like so...

Barf bag, anyone?

I just cannot think of any sane reason why institutions that aim to educate soon-to-be PROFESSIONALS would resort to such marketing strategies that are so, I don't know, superficial? Theatrical? Showbiz-like? It does not help MY cause that they--the so-called reviewers-slash-the-next-matinee-idols--seem to so enjoy it. They're working it, aren't they? They are so working it that I think I'm going to enrol for the next review session. Or not. I'm not sure, but is this type of behavior, este, marketing strategy common nowadays? I mean, for example, I still don't see CPA review centers with established reputations such as CPAR and PRTC put up billboards with Mr. Valix or Ms. Cabrera on them. Well, it may just boil down to two things: one, these nursing review centers are not as established as the CPA review centers I've mentioned or two, CPA reviewers are not as photogenic as nursing reviewers. Who knows, diba?

Or...no one can work the camera like these blokes do. Move over, Piolo.

Piolo? No, no, no. Mr. Carl Balita (shown working it in picture above) most probably got his pensive look as inspired by another veteran by the name of...

Presenting the roster of highly reputable models, este, reviewers of the Sultan Review Group:

[L-R] Mr. Tall Dark Handsome Daw, Mr. Funny Little Man, Mr. Oblique Pose Gluta Look, Mr. Fit and Trim Founder, Tonette Macho, Mr. Lean Toward Sexy Slutty Co-Reviewer, Ms. Sexy Slutty Reviewer, and wait...Ely Buendia, izdatchu? They are a better looking bunch, if you ask me.

In fairness to Edmond Sultan, though. The founder of the SRG may actually be a model. Kudos to you, bra.

I have the slightest idea of how well these nursing review centers actually are in terms of producing topnotchers and passers. I would just want to get things straight, though. What I find so, er, amusing is the "marketing strategy" these centers employ. Their performance, which is surely very satisfactory, is not my concern, really. I just find their behavior a bit odd and laughable, that's all. They might be, well, GENERALLY presentable and photogenic (give or take a few tweaks on photoshop) individuals, but I still don't think review schools should resort to such advertising, taken that they are, after all, institutions that cater to the needs of would-be PROFESSIONAL...REGISTERED NURSES. The least they can do is be more professional and less aesthetic.

That was a fast enough post, don't you think?

For sources of photos above and links to the nursing review centers mentioned, refer to the following links:
Carl Balita Review Center
Carl E. Balita Group
Sultan Review Group (Nursing)
Sultan Review Group Photos
Boy Abunda